How do you connect HubSpot to Looker Studio?
Through a partner connector or a data store in between, because neither Google nor HubSpot builds a HubSpot connector. Google's gallery lists third-party HubSpot connectors. Otherwise, send HubSpot data to BigQuery, on Data Hub Enterprise, or to Google Sheets, and connect those with Google's own connectors. Google renamed Looker Studio back to Data Studio in April 2026.
This guide follows Google's and HubSpot's documentation as of October 2026. HubSpot also has an unrelated feature called Data Studio for datasets, so in this guide Data Studio means Google's reporting tool unless we say otherwise.
Which route should you use for HubSpot reporting?
For a few marketing or sales reports, a partner connector is quickest, but it's a third-party service Google doesn't support. For governed, high-volume reporting, sync HubSpot to BigQuery and report from there. For small, simple feeds, write rows to Google Sheets with HubSpot workflows. Check first whether HubSpot's own dashboards can answer the question.
| Route | Needs, October 2026 | Good for |
|---|---|---|
| Partner connector | A third-party subscription | Quick marketing and sales reports |
| BigQuery | Data Hub Enterprise (beta) | Large, joined, governed data |
| Snowflake data share | Data Hub Enterprise | Teams already on Snowflake |
| Google Sheets | Professional or Enterprise workflows | Small, event-based feeds |
| HubSpot dashboards | Your current plan | Most CRM reporting |
How does the BigQuery route work?
HubSpot's BigQuery integration syncs CRM data to your BigQuery project, and back if you choose. It needs Data Hub Enterprise and a Super Admin to install, and it was in beta in October 2026. Syncs run once, every six or 12 hours, daily, weekly or monthly. Then add BigQuery as a source in Data Studio and build reports.
- 01 HubSpotCRM data
- 02 BigQuery syncData Hub Enterprise
- 03 ModelViews and joins
- 04 Data StudioGoogle's connector
- 05 ReportRefreshed on schedule
Sensitive data can't be synced to BigQuery. Google's BigQuery connector refreshes reports about every 12 hours by default.
What limits affect HubSpot reports in Looker Studio?
Connectors that read HubSpot's API share its limits: Marketplace apps get 110 requests every 10 seconds per account, and CRM search allows five requests a second and 10,000 results per query, which can cut off large reports. Data Studio caches data, so reports aren't live. Sheets fed by workflows can't exceed five million cells and may duplicate rows.
To show a finished report inside HubSpot, embed it on a dashboard with its embed code, on Professional or Enterprise hubs or Data Hub Professional; viewers can't refresh embedded data themselves.
Not sure which reporting route fits? Bring your reporting needs to a free 30-minute call and we will compare HubSpot dashboards, connectors and BigQuery.
HubSpot Looker Studio checklist
Key takeaway: There's no first-party HubSpot connector for Looker Studio, now Data Studio. Use a partner connector for quick reports, BigQuery for serious reporting, and HubSpot's own dashboards wherever they're enough.
Frequently asked questions
Is there a HubSpot connector for Looker Studio?
Not from Google or HubSpot, when we checked in October 2026. Google's connector gallery listed many partner connectors for HubSpot from third-party vendors, which Google doesn't support. Alternatively, send HubSpot data to BigQuery or Google Sheets, which have Google-built connectors.
Is Looker Studio now called Data Studio?
Yes. Google renamed Looker Studio back to Data Studio in April 2026, and lookerstudio.google.com redirects to the new address. HubSpot also has its own, unrelated feature called Data Studio for building datasets, so check which one a guide or setting means.
How do you get HubSpot data into BigQuery?
HubSpot's BigQuery integration, in beta when we checked in October 2026, syncs data both ways and needs Data Hub Enterprise; a Super Admin installs it. Syncs to BigQuery can run once, every six or 12 hours, daily, weekly or monthly, and sensitive data can't be synced. Then connect BigQuery to Looker Studio.
Can you show a Looker Studio report in HubSpot?
Yes. On Marketing, Sales, Service or Content Hub Professional or Enterprise, or Data Hub Professional, you can embed external content such as a published Looker Studio report on a HubSpot dashboard using its embed code. Viewers can't manually refresh data in an embedded report.
What limits affect HubSpot reporting in Looker Studio?
HubSpot's API limits apply to connectors that read it: 110 requests every 10 seconds for Marketplace apps, and five requests a second for CRM search, with at most 10,000 results per search. Looker Studio caches data, for example about every 12 hours for BigQuery by default, so reports aren't live.
Sources
HubSpot documentation behind the feature and tier notes above, checked October 2026. HubSpot changes features and tiers often, so check your own portal too.
- Data Studio overview (Google Cloud)
- Data Studio release notes (Google Cloud)
- Manage data freshness (Google Cloud)
- Connect HubSpot to Google BigQuery
- Embed external content on a dashboard (HubSpot)
- Add data to Google Sheets with workflows (HubSpot)
- Connect Snowflake data share (HubSpot)
- API usage guidelines and limits (HubSpot developers)
- Search the CRM (HubSpot developers)