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INTEGRATIONS • 8 MIN

The HubSpot Aloware Integration, Set Up Properly

For teams running calls and texts from Aloware: what it logs in HubSpot, the workflow actions that drive texts, sequences and dialer lists, and the matching and opt-out settings to get right first.

By the PipelineSync team Updated

PipelineSync field guide

What does the HubSpot Aloware integration do?

It connects Aloware's calling and texting to HubSpot. Calls and texts log to contacts and their open deals and tickets, HubSpot workflows can send texts, enroll contacts in Aloware sequences and load power dialer lists, and HubSpot lists can feed the dialer. Texts can also appear in HubSpot's conversations inbox, and AI summaries and transcripts can be added.

Aloware builds the app, which is certified in HubSpot's App Marketplace. This guide follows Aloware's and HubSpot's documentation as of October 2026.

How do you set up Aloware with HubSpot, in order?

You need an Aloware admin and a HubSpot user who can install apps, with matching emails. Install Aloware from the HubSpot Marketplace, authenticate it from Aloware's integration settings, then sync users so activities get the right owner. Set phone matching and contact sync, register for 10DLC, then add the CTI app if users will call from inside HubSpot.

  1. 01 InstallFrom the Marketplace
  2. 02 AuthenticateIn Aloware
  3. 03 Sync usersMatching emails
  4. 04 MatchingAll phone properties on
  5. 05 10DLCBefore any SMS
  6. 06 CTIOptional, in beta
The setup in six stages. Each one is described above.

How does Aloware match contacts and log activity?

Aloware matches by the HubSpot phone properties you turn on; standard phone, mobile and fax are always on. If a number sits in a property that's off, Aloware can create a duplicate. Aloware recommends syncing contacts from HubSpot to Aloware only. Calls and texts log to the contact and up to ten open deals and tickets.

  • Activity format: App Events, Aloware's recommended option, logs call started, ended and disposed, and texts sent and received.
  • Dispositions: HubSpot call outcomes and types are pulled into Aloware and sync back after each call.
  • Unmapped users leave activities unassigned or assigned to a default user.

What can HubSpot workflows do with Aloware?

On Professional or Enterprise, workflows gain Aloware actions such as Send a text (SMS/MMS), Enroll to sequence, Disenroll from all sequences, Add to user's power dialer and Remove contact from power dialer, in contact, deal, company and ticket workflows. Aloware adds no HubSpot triggers of its own, but its webhooks can start workflows on Data Hub Professional.

HubSpot lists can also feed Aloware's power dialer: active lists sync hourly, static lists on demand. Route new leads to the right owner first; our round robin guide covers rotation in HubSpot.

How do opt-outs and compliance work with Aloware?

Aloware requires A2P 10DLC registration before texting. Replies such as STOP set an SMS opted out field that syncs one way to HubSpot, with Aloware as the source of truth, so exclude that field in every texting workflow. Aloware also blocks call recording without proper notice; follow two-party consent rules where they apply.

Duplicates or unassigned calls from Aloware? Bring your settings to a free 30-minute call and we will fix matching and user sync.

HubSpot Aloware checklist

✓
Matching emails
✓
Users synced
✓
All phone properties on
✓
Contact sync from HubSpot
✓
App Events logging
✓
Dispositions mapped
✓
10DLC registered
✓
Opted-out contacts excluded
✓
Recording notice in place
✓
Workflows tested on internal numbers

Key takeaway: Turn on every phone property for matching, sync users by email, register for 10DLC, and exclude opted-out contacts in every texting workflow before you scale Aloware automation.

Frequently asked questions

What does the Aloware HubSpot integration do?

It logs Aloware calls and texts to HubSpot contacts, open deals and tickets, adds HubSpot workflow actions that send texts, enroll contacts in Aloware sequences and load power dialer lists, and can show SMS in HubSpot's conversations inbox. Aloware builds the app, which is certified in HubSpot's App Marketplace.

What HubSpot workflow actions does Aloware add?

When we checked in October 2026, Aloware's documentation listed actions including Send a text (SMS/MMS), Enroll to sequence, Disenroll from all sequences, Add to user's power dialer and Remove contact from power dialer, for contact, deal, company and ticket workflows. HubSpot workflows need a Professional or Enterprise subscription.

Does Aloware create duplicate contacts in HubSpot?

It can, if a number is stored in a HubSpot phone property that isn't turned on in Aloware's matching settings. Aloware recommends not letting it create new contacts in HubSpot, syncing from HubSpot to Aloware only, and turning on every phone property your team uses.

How do SMS opt-outs work between Aloware and HubSpot?

Replies such as STOP or UNSUBSCRIBE set an SMS opted out field that syncs one way to HubSpot, with Aloware as the source of truth. Exclude opted-out contacts from HubSpot texting workflows too. Aloware requires A2P 10DLC registration before you can send SMS.

Can you call from inside HubSpot with Aloware?

Yes, with a second app, Aloware CTI for HubSpot, which was in beta when we checked in October 2026. Each user selects Aloware as their calling provider in HubSpot and keeps the calling window open. Aloware notes that HubSpot may switch the dialer back to HubSpot's own.

Sources

HubSpot documentation behind the feature and tier notes above, checked October 2026. HubSpot changes features and tiers often, so check your own portal too.

Related resources

Want Aloware and HubSpot set up for you?

We set up matching, users, dispositions and texting workflows with opt-outs, and test them before they reach customers. Book a free consultation to scope it.