What does the HubSpot Aircall integration do?
It logs every Aircall call and message to HubSpot, with a recording link, and updates four Aircall properties on the contact, such as last call outcome. Users can call from HubSpot in Chrome, Aircall tags can set HubSpot call outcomes, and workflows can send texts. With Aircall's AI add-on, transcripts and AI summaries reach HubSpot too.
Aircall builds the app, which is certified in HubSpot's App Marketplace. This guide follows Aircall's and HubSpot's documentation as of October 2026.
How do you set up Aircall with HubSpot, in order?
You need admin rights in both Aircall and HubSpot, with the same email in each. In Aircall's dashboard, install the HubSpot app, authorize it, link at least one number and choose your HubSpot account. Set matching, contact creation and outcome mapping, then have each user choose Aircall as their HubSpot calling provider and make a test call.
- 01 InstallAdmin in both tools
- 02 NumbersAt least one linked
- 03 RulesMatching, contacts, outcomes
- 04 UsersAircall as provider
- 05 TestCall and check the log
How does Aircall match and log calls in HubSpot?
Aircall looks for a contact by email, then by phone or mobile number, then a company by phone; if two records share a number, the most recently updated one wins. Calls log as engagements with a recording link, which Aircall hosts for a year. Unknown numbers can create contacts, which become marketing contacts unless a workflow changes them.
- Phone format: keep numbers in E.164 format, and fill the phone field, since mobile numbers sync only alongside it.
- Owner: the Aircall user whose email matches, then the record owner, then a default you set.
- Not logged: internal conference calls, and calls made while the integration is inactive.
How do Aircall outcomes and transcripts work in HubSpot?
Set a default HubSpot outcome per call type, such as connected or no answer, and map Aircall tags one-to-one to outcomes; tags apply after the call ends, and changes take up to an hour. Voicemails count as connected. Transcripts need Aircall's AI add-on, recording turned on, and calls longer than a minute.
Use the outcome and last-call properties in your reports and workflows, for example to follow up on unanswered calls. Our lead response time guide shows how to measure speed to first call.
What should you know about texting and calling from HubSpot?
The calling window works in Chrome only, must stay open, and click-to-dial doesn't work in HubSpot's mobile app. The Send SMS workflow action allows 1,600 characters and is capped at 200 texts a minute and 10,000 a month. US texting needs 10DLC registration, and Aircall doesn't manage opt-outs for you.
- Opt-outs: keep an SMS opt-out property in HubSpot and exclude those contacts from texting workflows.
- Recording consent: Aircall says to check it's legal where you operate, and you can add a consent message to your phone menu.
- Reinstalling breaks existing Send SMS actions until you add them again.
Calls landing on the wrong records? Bring a few examples to a free 30-minute call and we will check matching and ownership.
HubSpot Aircall checklist
Key takeaway: Aircall logs calls to HubSpot well once numbers are clean and outcomes are mapped. Decide how unknown callers are handled, register for 10DLC and keep opt-outs in HubSpot yourself.
Frequently asked questions
What does the Aircall HubSpot integration do?
It logs Aircall calls, recordings links and messages to HubSpot records, lets users call from HubSpot in Chrome, maps Aircall tags to HubSpot call outcomes, and adds a Send SMS workflow action. With Aircall's AI add-on, it can also send transcripts and AI call summaries. Aircall builds the app, which is certified in HubSpot's Marketplace.
How does Aircall match calls to HubSpot contacts?
Aircall's documentation says it looks for a contact by email, then by phone or mobile number, then a company by phone. If two records share a number, the call goes to the one updated most recently in HubSpot. Numbers should be in international E.164 format.
Does Aircall create HubSpot contacts for unknown numbers?
If you turn that setting on. Aircall then creates a contact named after the phone number, with Aircall new contact as the last name, and these become marketing contacts unless a workflow changes that. If the setting is off, the call only appears in Aircall's activity dashboard.
What are the limits of Aircall's Send SMS workflow action?
Aircall's documentation said, when we checked in October 2026, that messages are limited to 1,600 characters and sending is capped at 200 a minute, 1,000 an hour, 5,000 a day and 10,000 a month, which can't be raised. US texting needs 10DLC registration, and Aircall doesn't provide built-in opt-out management.
What happens if you disconnect Aircall from HubSpot?
Aircall says deactivating or deleting the integration doesn't remove existing Aircall data from HubSpot. If you reinstall, existing Send SMS workflow actions fail until you add them again, and if the Aircall account is deleted, recording links stop working.
Sources
HubSpot documentation behind the feature and tier notes above, checked October 2026. HubSpot changes features and tiers often, so check your own portal too.
- Aircall HubSpot integration overview (Aircall Support)
- Install the HubSpot integration (Aircall Support)
- Call outcomes in HubSpot (Aircall Support)
- Send SMS workflow action (Aircall Support)
- Transcripts in HubSpot (Aircall Support)
- Calling from HubSpot (Aircall Support)
- 10DLC registration (Aircall Support)
- Aircall (HubSpot App Marketplace)
- Integrate a third-party calling provider with HubSpot