The HubSpot Stripe Integration, Explained

Which HubSpot Stripe option do you need?

Use the Stripe data sync app if Stripe stays your billing system and you want its data in HubSpot. Use Stripe payment processing if you want HubSpot to send invoices, quotes or payment links and collect payment into your Stripe account. HubSpot Payments, a third option, needs no Stripe account but only works in the US, UK and Canada.

Stripe doesn't build its own HubSpot app. Several third-party connectors exist on Stripe's marketplace, and Stripe notes it rarely supports partner-built integrations. HubSpot's two apps are the ones HubSpot documents and supports.

What does the Stripe data sync app sync to HubSpot?

Customers sync both ways with HubSpot contacts. Invoices, products, subscriptions and payment transactions come one way from Stripe into HubSpot. Contacts match on email address and products on SKU or name. After the first sync, HubSpot checks for changes every five minutes, and invoices associate automatically to contacts only, not companies.

Three details from HubSpot's documentation matter in practice:

• Companies: data sync associates invoices to contacts automatically. Associating them to company records is a manual step, which matters if you report revenue by account.
• Duplicates: when several records share a matching email, the first one the API returns syncs and the rest are treated as duplicates. Merge duplicate contacts first, as covered in our HubSpot data quality guide.
• Subscriptions: they sync into custom objects. The Marketplace listing says this needs Enterprise, but HubSpot's custom-object sync list doesn't include Stripe, so check in your portal before you plan reports on it.

How do you take payments in HubSpot through Stripe?

Connect Stripe as HubSpot's payment processor. A super admin, or a user with the Manage payments and subscriptions permission, goes to Revenue, Payments, Set up payments, chooses to integrate a Stripe account, and logs in to Stripe. HubSpot invoices, quotes, payment links and subscriptions can then collect payments through that account.

When we checked HubSpot's documentation in October 2026:

• One Stripe account: a HubSpot account can't connect more than one, and every brand in the portal uses it.
• HubSpot is the source of truth: invoices and subscriptions created in HubSpot aren't created in Stripe. Payment details such as gross amount and fees sync to Stripe.
• Countries: available in most countries Stripe supports, with exceptions HubSpot lists, including Brazil, India and South Africa.
• Quotes: need a Revenue Hub subscription (the hub formerly called Commerce Hub). Invoices, payment links and subscriptions don't carry a monthly fee.
• Fees: HubSpot charges a platform fee on Stripe-processed payments, on top of Stripe's rates. Check the current rate on HubSpot's Stripe page.
• Payouts: they don't show in HubSpot. Payout and payment reporting stay in Stripe.

Can you move Stripe subscriptions into HubSpot?

Yes, for active flat-rate subscriptions. HubSpot's migration tool, under Revenue, Subscriptions, creates the subscriptions, invoices and contacts in HubSpot and pauses the originals in Stripe rather than deleting them. Metered billing, trials, automatic tax and discounts aren't eligible, and subscriptions billing within 72 hours are left out.

It works from one Stripe account per HubSpot account, and more than 1,000 subscriptions need a request to HubSpot. Because HubSpot then bills those customers, Stripe processing must already be connected and tested. Run the migration on a quiet billing day and check a sample of customers before and after.

What Stripe revenue reporting do you get in HubSpot?

HubSpot's revenue analytics suite, on Professional or Enterprise of any hub, adds reports such as gross payment revenue, total payment volume, invoices, subscription churn and new MRR. Payout reports stay in Stripe. Some payment dashboard reports exclude payments collected through integrations, so check which numbers include Stripe before sharing a dashboard.

Synced Stripe invoices on contacts are useful for sales and service context even without the analytics suite: a rep can see unpaid invoices before a renewal call. For leadership dashboards, agree on a single revenue source first. Our HubSpot sales dashboard examples cover the reports in each dashboard and the tier each needs.

How should you set up Stripe and HubSpot, in order?

Decide which system bills customers, clean duplicate contacts and product SKUs, then install only the app you need. For data sync, review the mappings and filters before the first sync. For payments, connect Stripe, test a real low-value payment, and only then move live subscriptions. Write down which system owns each billing field.

1. Decide the billing system. If Stripe keeps billing, you probably only need data sync. If HubSpot will send invoices and quotes, you need a processor.
2. Clean the data. Merge contacts that share an email, and give products consistent SKUs so they match. See our integration governance guide for field ownership.
3. Install the Stripe data sync app or Stripe payment processing from the HubSpot Marketplace, as a super admin.
4. Map and filter. For data sync, choose the objects and directions, check the field mappings, and add filters so test customers stay out.
5. Test. Take a small real payment through a HubSpot payment link, refund it, and check the records in both systems.
6. Go live. Move subscriptions only after testing, build the reports, and name an owner who checks sync errors weekly.

HubSpot Stripe checklist