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INTEGRATIONS • 5 MIN

Loom and HubSpot: What Actually Works

For teams using Loom alongside HubSpot: what connects today and what doesn't, how to get Loom videos into emails, when HubSpot's own video is the better choice, and where Loom earns its place.

By the PipelineSync team Updated

PipelineSync field guide

Is there a HubSpot Loom integration?

Not a native one. When we checked in October 2026, HubSpot's App Marketplace had no Loom app and Loom's integrations list didn't include HubSpot. What exists is Loom's Chrome extension, which adds a Record a Loom button on HubSpot pages, and Loom's GIF thumbnails, which you can paste into HubSpot emails with a link to the video.

This guide follows Loom's documentation, now on Atlassian's support site, and HubSpot's documentation as of October 2026. Because there's no sync, nothing about Loom views reaches HubSpot automatically.

How do you use Loom videos in HubSpot?

Record with the Quick Record button that Loom's Chrome extension shows on HubSpot pages, or in Loom itself, then copy the link. In emails, paste Loom's GIF thumbnail with the link, since most email clients can't play embedded video. On records, add the link to a note. HubSpot will track link clicks, not video views.

NeedUseTracked in HubSpot?
Quick video in a sales emailLoom GIF thumbnail and linkClicks only
Video with views on the contactHubSpot video or VidyardYes, on the required plans
Process walkthroughs and SOPsLoom, linked from docs or recordsNo
Handover from sales to deliveryLoom link on the dealNo

When is HubSpot's own video better than Loom?

When you want video activity in the CRM. HubSpot's one-to-one email tools offer Record with HubSpot and Vidyard, which need Sales Hub or Service Hub Professional or Enterprise and a matching seat, according to HubSpot in October 2026. Loom documents CRM view tracking only for Salesforce, so for HubSpot reporting on video, use HubSpot's option.

How do teams get the most from Loom with HubSpot?

Use Loom to explain the system. Short walkthroughs of how to log a call, move a deal or hand over a won deal make HubSpot easier to adopt and keep processes consistent. Link each video from the process it explains, and replace videos when the HubSpot setup changes so nobody follows an old process.

  1. 01 Pick a processOne task per video
  2. 02 RecordShort and specific
  3. 03 Link itDocs, records, playbooks
  4. 04 ReviewWhen HubSpot changes
  5. 05 ReplaceRetire old videos
How walkthrough videos stay useful. Each step is described above.

Team not following the HubSpot process? Bring it to a free 30-minute call and we will look at what needs fixing and documenting.

Loom and HubSpot checklist

✓
Need defined: outreach or training
✓
Chrome extension installed
✓
GIF thumbnails in emails
✓
Links on records where useful
✓
HubSpot video for tracked outreach
✓
Walkthroughs for key processes
✓
Videos linked from docs
✓
Owner for each video
✓
Reviewed after HubSpot changes
✓
Old videos retired

Key takeaway: Loom has no native HubSpot integration. Use its Quick Record button and GIF thumbnails for quick videos, HubSpot's own video for tracked outreach, and Loom walkthroughs to document how your team uses HubSpot.

Frequently asked questions

Does Loom integrate with HubSpot?

Not natively, when we checked in October 2026. There was no Loom app in the HubSpot App Marketplace, and Loom's list of integrations didn't include HubSpot. Loom's Chrome extension does show a Record a Loom button on HubSpot pages, which records a video and gives you a link to paste.

Can you embed a Loom video in a HubSpot email?

Not as a playing video. Loom notes that most email clients don't support embedded video, and its Copy GIF Thumbnail option works with all email clients: paste the animated thumbnail with the video link. HubSpot doesn't record Loom views, so you see link clicks rather than video engagement.

What is the alternative to Loom for video in HubSpot emails?

HubSpot's own video option. Its documentation offers Record with HubSpot and Vidyard for one-to-one CRM emails, with Sales Hub or Service Hub Professional or Enterprise and a matching seat, when we checked in October 2026. Use it when you need video activity tracked in HubSpot.

Does Loom track viewers in HubSpot?

No. Loom documents CRM view tracking for Salesforce, on its Enterprise plan, but not for HubSpot. Viewer identification exists on Loom's Business plans and above, inside Loom. Treat Loom views as information in Loom rather than HubSpot activity.

How should teams use Loom with HubSpot?

For explaining things. Record walkthroughs of HubSpot processes for onboarding, sales-to-delivery handovers and standard operating procedures, then link them from HubSpot records, playbooks or your documentation. For tracked sales video, use HubSpot's own video tools.

Sources

HubSpot documentation behind the feature and tier notes above, checked October 2026. HubSpot changes features and tiers often, so check your own portal too.